'Why Every Marketer Should Use Gmail'

If you have been marketing online for any amount of time, chances are you receive a lot of emails. You're subscribing to lists, opting in to receive information, signing up for affiliate sites, joining programs... and the list goes on, right?! 

 
There are a ton of free email clients out there, but why should you as a marketer use Gmail? For starters, Gmail has the highest receiving rate meaning that almost everything gets through! Being a business owner, I don't want to miss anything. Throughout the course of the day, I am sending emails to people answering questions about their banner graphic order, alerting them that their banner graphic is ready for approval or letting them know that their order is complete. What I have found is that 99% of the time if the email is sent to a person using Gmail, that person will receive it and respond. If it is going to a Yahoo, AOL, Hotmail, or a Comcast email address, more than likely there is not a response and they claim they never received anything.

The beauty of Gmail is that you can add tabs, filters, and labels within Gmail making it easy to organize all of your emails and to whitelist emails that you want to make sure you receive. You can always utilize the search feature within Gmail as well to locate a certain email.

Another really cool thing about Gmail is that if you have a business, it allows you to use your own domain name while having all the benefits of regular Gmail. You get spam protection, huge storage space, you can sync it with your mobile device easily and access it from anywhere all for free. I have 3 of my Gmail accounts running from my iPhone so I never miss anything!

Gmail also has some great apps that you can use and you can also attach your IBOtoolbox dynamic email signature to your email very easily!